For a long time, I felt fashion often placed the garment at the centre rather than the woman wearing it. That observation became the starting point for NOLESS.

Before founding NOLESS, I worked as a lawyer and in corporate leadership.

Practising law taught me to read substance before surface. I could spend hours on a single sentence, because the choice of one word could change the meaning of the whole.

Today, I look at clothing with the same attention: the line of a silhouette, the weight of a seam, the placement of a closure.

A detail is never only a detail. It changes the effect of the whole.

Sylvia Koch